Expertise / Brand Strategy
Building a compelling brand with a powerful brand strategy
Create an emotional connection with consumers that’s strategically guided to drive commercial results.
Defining your unique value proposition and opportunity space
We take a 360 approach to creating brand strategies that make brands shine.
What we deliver:
- Primary Research (inc. Shopper Research, Distinctive Brand Asset Analysis, Neurodesign Analysis, Semiotic Analysis, Future Trends Analysis, Retail Safari, Voxpops)
- ABC (Audience, Brand, context) Insights and opportunities report
- Brand positioning
- Pack channel Strategy
- Category Vision
- Customer journey activation opportunities (beyond traditional media)
